Alphabet, the newly created holding company for Google, has reported consolidated revenues of $18.7 billion for the quarter ended September 30, registering a 13% increase from $16.52 billion in the same quarter last year. Note that these revenues include traffic acquisition cost of $3.57 billion for the quarter. Alphabet also mentions that following its new reporting structure, it will be disclosing the Google business as a single segment and all other Alphabet businesses combined as Other Bets beginning in the fourth quarter of 2015. Stock repurchase The board of Alphabet also authorized a stock repurchase of up to $5 billion of its class C capital stock starting in the fourth quarter. The repurchase will be executed in phases from time to time depending on market conditions through open market purchases or privately negotiated transactions. Highlights – Google owned sites vs network: The revenues from Google-owned sites was at $13.09 billion for the quarter, up 16% year-on-year (YoY) from $11.25 billion in Q3 2014, while the network revenues from partner sites (i.e. through Adsense programs) were at $3.69 billion, up 4% YoY from $3.57 billion in Q3 2014. The total advertising revenues were at $16.78 billion for the quarter and continues to dominate Google’s overall revenues, accounting for 90% of the company’s revenues for the quarter. Note that Google still does not provide any indication on how its mobile ad business is performing. However, the company mentioned that there was substantial growth of mobile search revenue, complemented by contributions from YouTube and Programmatic Advertising. – Other Revenues: Other revenues for the company…
