Apple Music, Apple’s music streaming and download service, has 6.5 million paid customers (accounting for $780 million in revenues by one estimate), according to Tim Cook, Apple’s CEO, reports ET and 15 million subscribers, up 4 million from its 11 million users in mid August. By mid August, Apple Music claimed to have 11 million trial members signed up. Eddy Cue, Apple’s SVP of Internet software & services, said that out of its 11 million members, 2 million had opted for the $14.99 family plan, which allows access for up to 6 people. It looks like more than half of its original subscribers stayed on board with the platform. The service, which debuted on 30 June worldwide and on 1 July in India, combines music downloads, radio streaming and music streaming in a single app. Apple Music claimed to have 30 million songs in its library, and would cost $10 a month from this month. Apple claims that music downloads account for two thirds of its music revenue and it was planning to roll out a ‘broad’ marketing campaign across billboards, TV and radio towards the end of the 3 month free trial period. MTV India to curate for Indian Apple Music users Earlier this week, MTV India became the first local curator for Apple Music, where it would let the latter’s users listen to Bollywood and Indian indie music through curated playlists. The music channel will provide Indie Top 10 series, Coke Studio@MTV and theme based playlists along with…
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