Zomato has launched a whitelabel platform to help restaurants create their own mobile apps. The platform lets restaurants customize the app design with their own splash screen and app icon, send push notification to users, display reviews sourced from Zomato and offers reporting & analytics data through the app. As of now, Zomato claims that the platform can create ‘market-ready’ iOS and Android apps in less than 3 weeks. The pricing for this service is based on a subscription model instead of having to pay upfront fees. Interestingly, these custom apps will also be integrated closely with Zomato’s service for business, bookings, orders and payments etc. This is an interesting service for restaurants that list on Zomato. It allows them to list as independent apps while still sourcing information, acquiring users, food orders and payments, through Zomato. This should be easier to do for most restaurants than developing an independent app and promoting it themselves. As for Zomato, the service lets it monetize its restaurant listings based on a subscription model. As restaurants are listed for free on Zomato, this lets the company earn some revenues from restaurants willing to pay to have a separate app. The company also mentions that it will integrate other features like taking table reservations in the future. Paytm integration: Last week, Zomato integrated Paytm as a payment gateway on its Zomato Order platform. Zomato said then that food ordering was a prime use case for Paytm wallet users and a move towards doing cashless…
