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Zomato integrates Paytm wallet; sees 26M monthly visits from India

What does Zomato do after announcing plans to take over the world? It integrates with Paytm, of course! Why? For this reason. Yep, 100 million Paytm users (with plans to get 500 million users) and 75 million monthly transactions! Zomato informs us that it sees over 26 million monthly visits across the web and mobile in India.  Users can now pay for their Zomato Order orders through Paytm wallet, along with the existing payment methods of credit/debit cards, net banking and cash on delivery. Users paying through the Paytm wallet on web or on the app will also get an additional discount of 10% in the form of a cashback till 6 September. Zomato states that food ordering is a prime use case for Paytm wallet users and a move towards doing cashless transactions in India. PayPal partnership for online payments In July, Zomato introduced online payments through debit cards, credit cards and net banking for ordering food in select restaurants in India, in a partnership with PayPal. Users could either scan their card details or enter them manually. The company also introduced Zomato Credits where users could get referral points and refunds, with a possibility of adding promo codes. Launch of Zomato Order app The Gurgaon-headquartered company had launched a separate app for ordering food called Zomato Order in May, after starting food delivery service in Delhi NCR in April. The company said that launching a separate app for food ordering allowed them to build lightweight apps and focus on specific…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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