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Surobhi Das, Zomato: We’re the first ones to know when a restaurant shuts or opens

At the Zomato Summit which took place in Pune day before yesterday, we spoke with Surobhi Das, Zomato’s COO, to know about Zomato’s workings, the recent last mile delivery tie ups and more. MediaNama: What kind of challenges have you faced in tying up with restaurants who don't have their own home delivery? And what made you think of launching last mile deliveries? Surobhi Das: Interestingly, we haven't yet faced a challenge in trying to bring these non delivery restaurants onto our online ordering platform. We're in the nascent stages of conversations but we've been talking to a lot of people. This kind of innovation hasn't been executed in the food industry yet, so tomorrow if you wanna eat from a really high-cost-for-two restaurant which does not do delivery or takeaway, how do you access their food? With this kind of a last mile logistics player tying up with them, it will actually help us expanding the delivery market and bringing more options available to the user. These restaurants are also keen to expand their clientele and see where they can access more customers. MediaNama: Previously, you were supplying iPads to restaurants to manage their systems. How is it now? Surobhi Das: We have a merchant app which works on an iPad or an Android phone. All the higher volume restaurants who get 25-30 orders a day have the iPads because it’s easier for them to manage the orders and it’s a very elegant solution. You can switch off when…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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