Microblogging platform Twitter has expanded to add its self service ads platform from 33 countries to over 200, it said in a blog post. It added that small and medium businesses (SMBs) could target audiences in 15 languages; claiming that it currently has 100,000 active advertisers on Twitter. SMB Ads for Twitter launched in the US in 2013, followed by UK, Ireland and Canada, Japan, Europe and Latin America, Australia, Indonesia and Brazil, while launching for 200 countries yesterday. It says that the ads platform has helped advertisers drive website clicks or conversions, leads, app installs and re-engagements with objective-based campaigns, reports, and pricing. SMBs can select the best ad format for their campaign, the company said, citing examples of website cards for driving traffic to the website and lead generation card for leads from tweets. It also lists options of event targeting for live Twitter engagements during the Emmys or Labor Day, along with targeting criteria like interest, keywords, usernames, devices, location and TV. It also offers analytics dashboards to track organic tweet activity, Audience Insights and other engagements from tweets and ads, along with conversion tracking. Summary Cards update: In July, Twitter updated its summary cards on mobile (both Android and iOS) to show previews of articles within the tweet globally. With this update, mobile users on mobile would be able to see the image, title and summary of the tweet in their timelines. Twitter also claimed that this update was more visually attractive and informative and would…
