Sundeep Malhotra, who stepped down as CEO of Homeshop 18 yesterday, has launched a new interior design and home design platform called Renomania. Malhotra confirmed the development to MediaNama but declined to give further details. The venture's other co-founders are Atrash Aman, former chief operating officer of Homeshop 18 where he was responsible for setting up the company's vendor and sourcing platform, Ritu Malhotra and Navneet Malhotra, both directors at A.A. Design Consultants. A.A. Design Consultants is an architectural and design consultancy firm which has handled a number of projects which includes schools, hospitals, hotels and other residential projects. A who.is search showed that Renomania was registered in December 2014 by Ritu Malhotra and was last updated on August 7, 2015. Renomania will allow users to build the kind of homes or interiors by browsing through photos and build a scrapbook. It will also allow users to get in touch with contractors, consultants and brands. So far, the website has photos for kitchens, bath rooms, living rooms, dining rooms, bedrooms, decor among others. The looks for the rooms seem to be curated by other interior designers and architects and it looks like they're trying to be Pinterest for home decor which can also facilitate experts who can get the particular look. For professionals, Renomania allows them to showcase their work via an account where they can upload their project pictures, create scrapbooks and show them to prospective clients. The website also has a blog section which features content on how to get…
