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Quikr launches real estate focussed portal Quikrhomes

Online classifieds company Quikr has launched a real estate focussed portal called quikrhomes. The portal can be found at quikrhomes.com, although this redirects the user to quickr.com/homes. According to Quikr, this move is a part of its larger plan to have separate verticals for various segments including cars, jobs, electronics and education. The company first mentioned in April that it would launch such a real estate focused portal within 2-4 weeks of the announcement, however the launch seems to have been delayed till now. Interestingly, Quikr had said then that the value of real estate related transactions was worth 50% of all the transactions on the platform. It said that every month, there were 2 lakh real estate related transactions on its platform, and that the site had (at the time) 20 lakh active real estate listings. As of now, the portal lets users search for residential, commercial or agricultural properties to either buy or rent, in various cities like Pune, Delhi, Chennai, Bangalore, Mumbai and Hyderabad. Users can search by locality, project or builder, and then further sort the results based on price range, property type, number of rooms, area, amenities, furnishing, ad posted date and availability of pictures of the property. Quikr’s real estate portal is also currently active, providing users with the same information, albeit with a less appealing UI. While this seems like the next logical step for Quikr, the Mumbai-based company is entering a highly competitive sector. Last year, the online real estate segment had attracted a lot…

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