Eighty percent of monthly active users of online classifieds service OLX are on mobile in India. According Naspers’ annual report OLX had 240 million monthly active users in over 40 countries across the world. Globally about 54% of OLX’s traffic comes from mobile.
The company also claimed 17 billion page views globally. Its main competitor in India, Quikr, claimed to have 30 million monthly active users as indicated by a report by NDTV Gadgets.
Earlier in 2013, OLX’s India operations had claimed 60% of the online classified market share in India. Other competitors in India include JustDial and Sulekha.com. According to a report by Deutsche Bank, the market size of the Indian online classifieds space stood at Rs 1,800 crore in 2013 and is expected to grow 20% CAGR to Rs 4,500 crore in 2018.
It’s interesting to note that OLX has still not monetized its operations in India. Currently the countries which are monetized are Russia, UAE, Portugal, Poland, Bosnia, Bulgaria, Romania and Ukraine. On the other hand, Quikr has a premium listings section where they charge around Rs 300-400 per listing, as indicated by this Business Today report.
Stake in Flipkart at 15.83%
Naspers also mentioned that at the end of March 2015, it holds about 15.83% interest in ecommerce player Flipkart on a fully diluted basis. The company participated in two funding rounds in Flipkart last year. These funding rounds, during May and August 2014, resulted in additional investments of 555 million Rand and 2.67 billion Rand respectively, in cash. This resulted in a net dilution gain of 1.5 billion Rand as a result of a decrease in the group’s effective interest.
In December, Flipkart had raised $700 million from a clutch of investors, and with the number of shareholders exceeding 50.
Naspers has invested every year since 2012, and twice in 2014. Interesting to note that this round doesn’t include Naspers, which had invested an additional $242.3M Flipkart in August 2014, as a part of a $1 billion round of funding, . Naspers had then disclosed that it has 16.4% in Flipkart.