Online cab aggregator Ola has opened up its API for developers, that will let developers integrate the platform’s services on their apps. As of now, the company mentions that Samsung, MakeMyTrip, Helpchat and inMobi have already integrated its API. The API will allow platforms to integrate ride availability, booking and tracking and time estimation services based on Ola’s data. Other than this, a look at Ola’s documentation suggests that the platform will allow the API to be used for app config like metrics, geo locations etc., to fetch translations and notifications, for creating, activating user accounts as well as validating email, resetting password etc. As of now the API does not seem to support integrations for other services like Ola Money, Ola Store and other new categories on the app, although we expect these features will be introduced in time. Note that competitor Uber launched its API in August last year, which would enable apps to pass a destination address to the Uber app, display pickup times, provide fare estimates, access trip history and more. Ola share: Earlier this month, Ola confirmed to MediaNama that it would launch its own ridesharing services, probably to be known as Ola Share. This announcement came two days after rival Uber announced that it would roll out its car-pooling product UberPOOL in Bangalore in beta by October. Rider number masking: Last week, Ola introduced a feature called ‘number masking’ where the user’s number would not be disclosed to drivers, and calls made by the…
