Mobile ad network Inmobi has partnered with payment companies Stripe, Alipay and Paytm to enable payments over its advertising discovery platform Miip. In conversation with MediaNama, Supriya Goswami, head of marketing for India and South East Asia, said that Stripe will be handling payments in the United States, Alipay in China and Paytm in India.
Earlier in August, InMobi tied up with Amazon India, Paytm and other marketplaces to launch Miip. Think of Miip as cross between Clippy, the paper clip assistant from Microsoft word, and a pop up ad. Miip essentially shows up as an animated green monkey on apps, suggesting users which products they can buy. For example, when listening to music, the monkey pops up with relevant merchandise, track reviews, concert tickets, music equipment or trending rock collections in one place. The platform extracts different types of content from existing apps to make them accessible in one place. Users can also make purchases within this zone.
It is interesting to note that Pinterest has tied up with US-based Stripe to handle payments for their new button feature. Stripe also has a partnership with Alibaba-owned Alipay to handle payments for customers in China, as indicated by this Wall Street Journal report. It also allows online merchants to conduct transactions using 139 currencies and Bitcoin.
Miip as a platform primarily has three types of ads which will pop on mobile applications:
-Pop up ads featuring Miip’s mascot,
– carousel ads present in applications and
– native advertisements in news publications.
Miip also takes into account user preferences on advertisements and delivers more targeted, relevant ads.
InMobi claims that its global network reaches over 1 billion active uniques. This is up from 872 million active unique users in November last year, and 759 million active unique users at the end of 2013. It claims to process over 6 billion ad requests and 420 TB of data daily. Out of this, Europe accounts for over 230 million of its monthly active uniques and InMobi reaches over 50% of the mobile devices in the region.
Google and Facebook’s buy buttons
Inmobi’s main competition as an advertising network which allows ecommerce transactions are now Google and Facebook who added buy buttons for ads on their services.
Earlier in May, Google said that it would add a buy button on its search results pages for products on mobile devices. The button will appear next to sponsored or paid search results, which are usually on the top of the page, and will be displayed under “Shop on Google”. If users click on the buy button, they will be redirected to another Google product page where they will be able to complete the purchase and be able to pick colours, sizes and shipping options.
In July, Facebook, which had started testing a buy button for Shopify, extended this feature to various business’ Facebook pages. The new feature will let retailers sell items directly through their business page, turning it into a partial ecommerce store. The buy feature will be visible to users even on mobile, where it will appear as a ‘shopping’ section on a separate tab along with other the options like timeline, about, photos etc.