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Facebook to add 360 degree videos to news feed

Social networking giant Facebook has introduced 360 degree videos in its news feed, where publishers like Star Wars, Discovery, GoPro, and NBC’s Saturday Night Live, along with other media companies, organizations, and individual creators will be able to publish 360 degree videos. Facebook states that Disney and Lucasfilm are debuting an exclusive 360 experience from its upcoming movie Star Wars: The Force Awakens on the platform. It added that “people enjoy more immersive content in their News Feeds”, prompting it to launch 360 degree video. As of now, this feature as such will be available on the web and Android app, while support for iOS will be released in the coming months. 360 degree videos basically mean that users can “watch” a video in any direction, along with the perspective that it was initially shot in. Facebook says that users will be able to choose the angle they want to see the video from, on web, this can be done by dragging around the video with the cursor and on mobile by dragging it with fingers, or turning the device. On mobile, if the user turns the phone, holding it up, the video will display angles the phone is in, throughout the 360 degrees of viewing. In March, Facebook had introduced an embedded video player, a new social plugin that would enable publishers to embed native Facebook videos in a video player. Additionally, the platform previewed 360-degree videos in news feeds, that would let users choose the viewing angle to…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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