Noida based Extramarks Education has launched an Android app called Extramarks Smart Study which lets users study for CBSE and ICSE curricula, ranging from pre-primary (kindergarten) and Class 1 to Class 12. The app has validity based (3 days, 1 week, 1 month or 1 year) packages, starting at Rs 75 per day, which means users needn’t pay for the entire syllabus. The company told Medianama that as of now, users could pay for content through the app's payment gateway (redirected to the web payment gateway) or Paytm wallet, with plans to integrate the Mobikwik wallet. It also said that an iOS app was in the pipeline, but declined to give specific launch dates. It features animated videos of poems and content. There’s features like quick study and ‘just a minute’ which offer lesson synopses, game based lessons, along with virtual lab experiments, solved board papers, chapterwise Q&A, multiple choice questions and quizzes which generate progress and performance reports. Note that the app asks you to install an SWF (Shockwave flash) Player to play the lessons content. The company claims that the app uses the same learning solutions used by over 7,000 schools from India and abroad. Extramarks was formulated in late 2008 and launched in 2009 and currently employs 1,500 people. It provides solutions like ERP, smart learn classes, test centres and homework help for schools across India, South Africa, Kuwait, Singapore and UAE. It claims to have over 8 million ‘learners’ and over 1.1 million online users. Its…
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