In the first part of the interview, Karan Bedi, COO of Eros Now spoke about approach to YouTube, film releases on its platform, and others. In this second part, he speaks about paid and free content consumption on the platform, advertising, marketing, YouTube as a MSO, among others. Paid vs free content consumption & geographies MediaNama: What is the kind of consumption for paid television content on your platform with the freemium model? Bedi: We have various different models and are introducing advertising on some of our properties. For example, Videocon was a sponsor for Tanu Weds Manu Returns and their ads were playing on that property. We are going to introduce various price points of subscription giving access to different content and over time, even break it down to micro-subscription. MediaNama: What do you mean by micro-subscription? Bedi: We will have subscription packs of various lengths like monthly packs, daily packs and so on and so forth. MediaNama: Which is the most consumed content on your platform? Films or television content? Bedi: Currently, our content trends more towards films as compared to TV but we have a number of initiatives that will grow the TV share such as original programming as well as innovative licensed content such as our agreement with Hum TV which is showing great results. MediaNama: Which are the geographies that you target? What kind of online consumption of content do you see in India Vs outside India? Bedi: Our key geographies outside of India are the US,…
Interview
“Our content consumption trends more towards films as compared to TV” – Karan Bedi, Eros Now
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...