One impact that Apple announcing ad blocking in iOS9 has had is that it discussions about the death of online banner advertising and the reportage on ad blocking has probably made more people aware of Ad Blockers, and the likelihood of them using them has increased. I've been debating ad blockers off and on for a year now with friends on Twitter, and this is essentially how I view ad blockers now: 1. The readers are right: Intrusive, in-your-face, advertising is what has led readers to this place. Reading is an increasingly uncomfortable experience on publisher websites, and there's a difference between advertising that attracts readers away from the reading experience, and advertising that prevents. At the time that the ad was running, the Ant Farm banner on MediaNama had the highest outgoing traffic to a single destination. Yesterday, I watched the entire 3 minutes of a video ad by Quikr on YouTube (even though it had the option to skip), because the ad was engaging and kept me hooked. There is something to be said for good design and creative. There can be good design in intrusive advertising, but if it's intrusive, it pisses readers off. 2. The publishers are right: In general, advertising is commoditised to a level where it attaches little value to the quality of the content or the publishers brand. The rates have been ridiculously low, the payment cycles are too long, which means that in order to sustain, publishers end up trying to: 1. sell as much advertising as possible,…
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