You’re reading it here first: Ravi Vora, CEO of Strategic Brands at Flipkart, has quit, after a little over four years at the company. An official Flipkart spokesperson has confirmed the development to MediaNama, but not commented on who has taken over Vora’s role at the company. Vora had joined Flipkart as VP (Marketing) in March 2011 from HJ Heinz, and rose up the ranks to head marketing, and eventually being made CEO of Strategic Brands at Flipkart, last year. Vora is an IIM Bangalore and BITS Pilani graduate and has also worked with Unilever and Olam International, according to his LinkedIn profile.

Flipkart’s branded goods business includes the digital accessories business Digiflip (here), home appliances and private label Citron (here), as well as a lifestyle private label Flippd (here). However, at the time that Mukesh Bansal took over marketing from Vora in November 2014, it was also mentioned that Bansal would be responsible for Digiflip, while Vora would be responsible for ‘building consumer brands from the ground up’. We haven’t seen any consumer brands from Flipkart since.

This is a third senior executive leaving Flipkart in recent times, given that its CTO Amod Malvia moved to an advisory role (so not exactly quit, but not really operationally involved) and Engineering head Sameer Nigam quit last month. The company has also hired Google execs in senior roles in the recent past: Puneet Soni (Chief Product Officer), Peeyush Ranjan (Head of Engineering) and Mayur Datar (Principal Data Scientist).

(Updates: fixed grammatical errors)