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Oxford University Press launches digital learning program in Hyd

The Oxford University Press (OUP) has launched its online English learning and assessment product called Oxford Achievers targeted at school children in Class I-VIII in Hyderabad, reports Business Today. By the end of the year, OUP will launch its maths learning solution Oxford Maths and Oxford Educate Premium, digital textbooks which are course specific and include animation, analytics and assessment. Dictionary and atlas apps in pipeline According to the BT report, OUP will launch new paid digital offerings every year starting from this year. It will also launch a Hindi-English dictionary and an atlas app by the end of this year. The Oxford Achiever will cost Rs 450 per student per year, where students would get logins, six core English skills of listening, speaking, reading, writing, vocab and grammar with performance tracking. Oxford Achievers Program The web based Oxford Achievers helps to measure the impact of the teaching and learning process. The device agnostic program will test basic skills, and assess the learning deficiency, after which it will suggest exercises for improvement. It will also be used by teachers and schools to assess their ratings among their peers. OUP claimed that it used this program in Hong Kong previously and is customising it for India. Oxford Educate Premium Oxford Educate Premium integrates ebooks with interactive tools and learning material such as interactive animation, videos, poems, prose and audio for different courses, slideshows, lesson plans, answer keys, worksheets and image references among others. English dictionary sales falling Business Standard reports that…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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