taxi

Online cab aggregator Ola has launched a rewards-like program called ‘Ola Select’ for its frequent customers where they’ll be able to use free WiFi, no-cost upgrades, discounts and ‘exclusive benefits’ from partners Myntra, Snapdeal and Cleartrip. Ola claims that it is inviting users to the Select program based on their usage behavior and frequency, ‘among other parameters’.

Ola cited that from its partnerships, it was able to deliver an on demand OnePlus 2 and a makeover from Myntra. It also said that some of Select’s features will be custom built and curated by the company.

Note that Myntra had its own loyalty points program which it shut down in September last year. Its website, however, states that in order to redeem Myntra points, ‘you will have to continue shopping with us on the App’. The program was called ‘My Privilege’ and was launched in November 2013.

Snapdeal does not seem to currently have an offering like that but we’re written to them asking for details and will update the story once we hear from them. It does, seem to have something called the Snapdeal cash, redeemable only on Snapdeal. Cleartrip has its own loyalty program called Cleartrip Select where Cleartrip users get offers, deals, weekend getaway offers and sometimes cashbacks.

Ola goes app only
Last month, the online cab aggregator stated that it was going app only from this month across its 100 cities of operation. Ola used to let users book cabs by calling 3355-3355 before this move, which will now be used for call centre operations (customer support). The company also updated the app to better support content loading on 2G networks, it said in a statement. The app would reportedly allow users to save on their data usage and work even in areas of poor connectivity.

Ola-TFS integration
In late June, Ola started integrating TaxiForSure’s (TFS) hatchback cars into Ola’s own booking app. The integration was visible only to Delhi and Mumbai users for starters and was to be rolled out to other cities in phases over the next few weeks. The TaxiForSure app would continue to operate with all categories.

Earlier this month, TaxiForSure said that it was shutting down its independent brand in 22 cities and migrating to Ola. The company said that it was transferring all TFS credits to the user’s bank account and all the promotional credits would be migrated to Ola Money.

Market share by numbers
Earlier this month, Ola claimed to have 80% of the online cab aggregator market share by the number of registered vehicles (200,000). However, Uber wrote to us saying that the total number of registered cars/drivers on its platform as of now is 150,000. Ola, Uber and Meru put together have an estimated 370,000 registered vehicles on their platform. Of these Ola claims to have 200,000 (54.05%), Uber 150,000 (40.54%) and Meru claims 20,000 (5.4%).

Our Ola coverage here.

Image Credit: Flickr user Daniel Horacio Agostini