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CEOs of acquired cos AdIQuity and Appiterate quit Flipkart

Anurag Dod & Tanuj Mendiratta

[caption id="attachment_139984" align="alignright" width="300"] Anurag Dod & Tanuj Mendiratta[/caption] The CEO of two startups acquired by Flipkart have quit less than six months after the deals were made, reports LiveMint. Anurag Dod, head of ad tech firm AdIQuity Technologies and Tanuj Mendiratta, head of mobile marketing firm Appiterate have left the company. In March, we had first reported that Flipkart bought mobile advertising firm AdIQuity for an undisclosed amount. The company had said then that the move would help it foray into advertising. Subsequently, the ecommerce giant acquired Appiterate the next month, with the goal of strengthening its mobile technology platform. As of now, other employees of these startups continue to work at Flipkart, although the CEOs have quit. According to the LiveMint report, Vaibhav Gupta, senior vice-president of finance, is also on sabbatical for an unspecified period of time. We first reported last week that Ravi Vora, CEO of Strategic Brands at Flipkart, had quit after a little over four years at the company. The current two exits are the fifth among senior executives leaving Flipkart in recent times, given that its CTO Amod Malviya moved to an advisory role (so not exactly quit, but not really operationally involved) and Engineering head Sameer Nigam had quit last month. In an email to Flipkart employees, Mukesh Bansal, CEO of the commerce division, said that Nigam was moving from the company to start an entrepreneurial venture in the technology space and that Malviya was moving to an advisory role. It’s worth noting…

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