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Airtel & Idea now charge same for less data & validity on 3G recharges; why?

A month after we did a story documenting the Fair Usage Policy (FUP) plans in India, the top 2 telecom operators seem to have lowered the data limits and validity of prepaid 3G recharges in India. About a week or two ago, we started noticing that the Rs 100 recharge for 300MB of 3G data (varies between Rs 97-Rs 103, depending on provider), with a validity for 21 days, had been reduced to 250MB of data and 10 day validity. Pay more for prepaid 3G every month The new plans not only charge the same amount of for 20% less MBs of data, but the minimum amount needed for recharging your 3G data plan for a month's validity has gone up by 47% from Rs 170-180 to Rs 250. Note that you get these figures by adding either 4 weekly recharges, 2 fortnightly recharges or one monthly recharge (minimum value) Only Vodafone offers 28 day validity for Rs 100 3G recharge While Vodafone still hasn’t reduced its validity from 28 days in the Delhi NCR circle (and offers 250MB data, down from 300MB, for Rs 97), Airtel offers 300MB of data for just 10 days validity at Rs 99, the same as Idea Cellular at 300MB of data for 10 day validity for Rs 102. However, the next available recharge on Vodafone for 28 days validity is priced at Rs 249 for 650MB of data. Image: Airtel, Idea and Vodafone: Data session usage information should be provided to consumers In May, owing…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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