Bharti Airtel and Eros Now have entered into a partnership to offer the movie and video content from Eros Now and other partners on Airtel’s Wynk application, reports IndianTelevision. With this partnership, users of Wynk will be able to access Bollywood movies from ErosNow, including new and old movies like Tanu Weds Manu Returns, Badlapur and NH 10 before they premiere on television.

Note that Airtel launched its carrier agnostic movie streaming service, Wynk Movies, along with its 4G services, only earlier this month. The company started by introducing a range of ‘Infinity Plans’ starting at Rs 999. These plans offer unlimited voice calls along with data benefits and access to Wynk Movies and Wynk Music apps.

Other than Eros Now content, Wynk Movies offers movies from HOOQ, Sony LIV, Youtube and Dailymotion, although the platform mentions that only handpicked videos from Youtube and Dailymotion platforms are available. The platform also offers various Hollywood movies like the Dark Knight, The Departed, Harry Potter and Hangover etc. The app is currently available only for Android and can be accessed over 2G, 3G, 4G and Wi-Fi service.

Airtel’s other offering Wynk music, in February, claimed to have crossed five million downloads since its launch in September. Wynk features full track audio streaming, unlimited cache downloads, Mp3 purchase and caller tunes. The latest app version also features support for Google Chromecast to be streamed on televisions. The app’s free version allows users to stream music online and tune into internet radio, but the premium version, Wynk Plus, allows users to download unlimited music and play it offline. Wynk Plus is available at Rs 99 per month on Android and Rs 60 on iOS platforms. There’s also a package for Airtel’s subscribers called Wynk Freedom.

Eros Now content deals:

– Last month, Eros also decided to produce its own original shows, which could be streamed on the Eros Now platform. The three shows it decided to produce are: Khel, The Client and Ponniyin Selvan.

– In June this year, Eros Now inked a content acquisition deal with Pakistan’s Hum TV. Under the deal, Eros Now would get to show Hum TV’s entire TV library including current TV shows. Additionally, Indian subscribers would get to view the content 48 hours prior to its telecast on any other platform.

– In August last year,  ErosNow has signed a partnership to acquire the worldwide rights of select Zee TV shows. Through the partnership, Eros Now got access to episodes from Zee TV’s soaps & reality shows to its subscribers. This included shows like Pavitra Rishta, Fear Files, Ek Mutti Aasmaan, Sapne Suhane Ladakpan Ke, Jodha Akbar, Do Bandhe Ek Dori Se, Kumkum Bhagya, Qubool Hai, Aur Pyar Ho Gaya, and Armano ki Doli.

– In May last year, Eros inked a content deal with from Colors television channel and got access to shows like Balika Vadhu, Uttaran, Sasural Simar Ka, Beintehaa, Rangrasiya, Sanskaar (Season 2), Madhubala, Comedy Nights with Kapil and Khatron Ke Khiladi.