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“It is better to have deep presence in fewer cities than having 10 cars in 50 cities”- Greg Moran, Zoomcar

Zoomcar, the Bangalore based self drive car company, recently raised funding worth $11 million from Sequoia Capital, Empire Angels and NGP. In May, it also launched operations in Hyderabad with ~30 cars at 6 different locations. We caught up with Greg Moran, co-founder and CEO of Zoomcar to understand their expansion plans, user base and competition among other things. This is part one of the two part interview. You can read the second part here. MediaNama: What is the demographic of your users by cities? Greg Moran: There isn’t a whole lot of differentiation by cities. We're in 6 cities today: Bangalore, Pune, Mumbai, Delhi NCR, Chennai, Hyderabad. We’ll be launching in Calcutta later this year. But these 6 larger, Tier I cities, they all share a lot of pretty common demographic characteristics: all the cities have strong, well educated bases with folks who come from out of the cities, mostly from engineering backgrounds or other backgrounds. They're working in large MNCs and tech companies etc. Each of the cities have some micro characteristics to them, but on the whole, it's actually pretty similar. The vast majority of our customers are under 30. The sweet spot really for us is that 18-30 (age group). We do have some customers over that but in terms of day in day out, the majority and the most active users tend to be in their 20s. That’s the same as any ecommerce company, any startup in India. MediaNama: Where do you plan to expand to this year and…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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