Zee Entertainment (ZEEL) has partnered with the US based Internet TV portal FilmOn to launch a customised channel called Zee Bollywood TV, reports Indiantelevision. The channel will be broadcast in Hindi with English subtitles and be available for free on the desktop, tablet and mobile. According to the report, this partnership will broadcast Zee’s programmed content to Indian audiences in the US and UK as well. The HD channel will allegedly also broadcast premium content, along with Bollywood movies, talk shows and drama shows. FilmOn claims to have over 65 million unique monthly users, over 600 free channels and over 90,000 video on demand titles. Founded by Greek billionaire Alki David in 2006, FilmOn is an Internet TV portal which lets users view local TV across the world. It also allows users to create live and VOD channels and the channel lineup differs for different countries. The company reportedly launched an internet TV streaming service for mobile devices in 2010 and claims to have an over the air (OTA) distribution model through FilmON AIR, a portable tuner which brings OTA HD channels to mobiles and computers. Previous ZEEL developments: - Last month, ZEEL’s digital ecosystem Zee Digital Convergence (ZDC) and its content studio Essel Vision Productions Ltd were working on a new online-only instrumental musical show called Life is Music. The seven week series was to launch on June 15 and would be available on lifeismusic.in and ZEEL’s live TV streaming and VoD service Ditto TV. This was ZEEL’s first…
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