YouTube multi-channel network #fame (earlier Famebox Networks) launched a live video streaming app in May 2015. Why did #fame decide to launch its own video app despite being present on the world's largest video platform, YouTube? What drove the company to set up a mobile app? To find answer to these questions and many others, we spoke Puneet Johar, CEO & Co-founder of To The New Ventures which backs #fame. In the first part of the interview, Johar speaks about the content strategy of #fame, Content strategy of the live platform MediaNama: What is Fame’s content strategy on YouTube? Puneet Johar: First and foremost, we are not a YouTube business. We have some YouTube channels just as we are on Facebook and Twitter and other social media as well. For us, all these media are an extension of our core app. We are India’s first live video app. Our focus is around that. Today, if you look at our content strategy, it allows content that we are creating and content that users are creating to go live on the app immediately. We started a YouTube business but we have moved on. YouTube is only one aspect of the business. MediaNama: What drove you to set up your own app/platform? Puneet Johar: People expect consistency from you. What does consistency lead to? Consistency leads to a direct relationship with your consumer. We thought having an engaging and direct relationship with our own consumer. We respect the relationships that we found on the back of our YouTube strategy…
Interview
“We started a YouTube business but we have moved on” – Puneet Johar, To The Ventures on #fame
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