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Twitter to display images and excerpts from links in tweets on mobile

Microblogging platform Twitter has globally updated its summary cards on mobile (both Android and iOS) to show previews of articles within the tweet. Twitter claims that with this update, users on mobile will be able to see the image, title and summary of the tweet in their timelines and that the format is apparently ‘more attractive’ for consuming information. Previously, users needed to click on a tweet to see its details, whereas now, with summary cards, with a preview, users can decide whether or not they want to visit the external link in that tweet. Twitter claims that this update is more visually attractive and informative and will allegedly drive traffic to the publisher’s websites. There’s a chance that if you follow users who already tweet a lot of embedded images tweets, your timeline is bound to display fewer tweets. This is because the summary cards feature will hog up more space on your mobile screen rather than displaying multiple (text) tweets. We've updated Summary Cards! iOS & Android users will start seeing more detail about web content in their timelines. pic.twitter.com/gZv2B6vham — Twitter (@twitter) July 14, 2015 Only limited to partner publishers: According to the company, media houses like the Wall Street Journal, Washington Post, Techcrunch, Gizmodo, Time, Associated Press, Billboard, Vogue Magazine, Hindustan Times, India Today, Times of India and NDTV are already using this feature. A Verge report states that auto expanded links will only be visible from publishers who have enabled the summary card on their…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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