Editor’s note: We’re a little late with this, but in the context of recent developments at OnMobile, we thought that it’s important to give readers an overview of what was discussed during the company’s earnings conference call, at the end of May. OnMobile Global introduced its next generation RBT (Ringback tone) product in March 2015, managing director and CEO Rajiv Pancholy said during the company's Q4-FY15 earnings conference call. He mentioned that it is fundamentally a different kind of product and makes several new features available to the users of the RBT service, especially for smartphone users who are able to use newly designed application to interact with the new service. This, Pancholy said, was the first introduction that OnMobile has made in its "transition away from a network-centric 2G service provider to an organization that generates applications in the smartphone space and today’s mechanism." The company claimed that it currently has a global customer base of over 1.5 billion, and that it witnesses around 500 million RBT plays per day. RBT as a platform Responding to a analyst question Pancholy said that the RBT product which was conceived many years ago is not keeping pace with the current trends, in terms of mobile services consumption. "Here is a product or service which fundamentally the person is paying for, but never gets to see the benefit. It is for the entertainment of somebody calling you. So it’s a very unusual kind of a thing, and that in many ways limit the…
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