In the first part of MediaNama's interview with Puneet Johar, CEO & Co-founder of To The New Ventures on #fame, he spoke about the company's content strategy, traffic to the app, approach to mobile, among others. In the second part of the interview, he speaks about the monetisation process, brand associations, subscription, talent management and challenges. Monetization MediaNama: What role has YouTube’s monetization model played in the launch of your own app? YouTube takes nearly 50% of the revenue. Puneet Johar: YouTube deserves the 50% that it gets. It gives great reach and instant audience. Whether YouTube or Facebook, both will extract their share of revenue and deservedly. MediaNama: But is it fair for the cost of production involved? Puneet Johar: I disagree. They make up with the reach that they offer. I don’t think the revenue share of 45% was an issue at all. As I said, for us, Facebook and YouTube continue to be extremely important for our business. MediaNama: In that case, how long do you think it will take for you to break even on YouTube in terms of scale? Puneet Johar: We don’t think of our business like that. We think of publishing on all platforms. When we are making content or partnering with talent, we are not thinking of only breaking even only on YouTube. If you ask me how long it would take inventory revenue to work, then I would say that it is matter of 3-4 years considering how fast people are…
Interview
“Only talent who reach a critical mass, go on YouTube” – Puneet Johar, To The New Ventures on #fame
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