wordpress blog stats
Connect with us

Hi, what are you looking for?

NewsHunt acquires BuyT for integrating contextual product recommendations

News and content app NewsHunt has bought BuyT, a product discovery and recommendation platform, which will be integrated with NewsHunt for delivering product recommendations to NewsHunt users, and help it improve its mobile advertising based monetization. At present NewsHunt's monetization is based on driving transactions through enabling small content purchases via mobile operator billing. NewsHunt has its own carrier billing aggregation service called iPayy. NewsHunt had raised Rs 120 crore from Falcon Edge Capital, Matrix Partners, Sequoia Capital and Omidyar Network earlier this year. In March, it had acqui-hired Vautz, an analytics and design startup. BuyT has a product discovery and recommendation platform called ContentLink, which allows the collation and curation of data from service providers like ecommerce stores and travel portals, analysis of digital content (articles, photos, videos and more), and using that to recommend deals, products and services to users. BuyT was founded by Yogesh Tomar and Biswanath Patel. BuyT also brings with it client relationships, with online retailers like Flipkart, Amazon, Croma, Homeshop18, Jabong, Infibeam, Myntra, Zovi, Indiatimes Shopping, Paytm and Snapdeal, among others, and integration with content partners like NDTV, Jagran Post, India TV, fonearena, The Indian Express, The Times of India and Navbharat Times*. It powers native widgets with, according to its website, "highly relevant, real-time, contextual information". On its website, the company claims to have click-through-rates on native ads, of 10%, which is remarkably high, and serving over 100 million recommendations per month, 3 million daily users transacting via ContentLink widgets, and 5 million clicks…

Please subscribe/login to read the full story.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

Free Reads

News

Telecom companies are against a regulatory sandbox, as they think information revealed by businesses during the sandboxing process might be confidential should be out...

News

According to a statement, the executive body of the European Union had also sought internal documents on the risk assessments and mitigation measures for...

News

The newly launched partially open-sourced LLM Grok-1 can be commercially used but not trademarked.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ