Online content discovery platform Outbrain has signed a multi-year partnership with India.com, reports Indiantelevision.com. The deal will also cover India.com's other online properties such as eenews.com, dnaindia.com, Bollywoodlife.com, Cricketcountry.com, OnCars.in,Prepsure.com, BGR.in, Careerfundas.com, TheHealthSite.com, Travel.india.com and Video.india.com. Outbrain's platform will help India.com to manage its content recommendations, increase audience engagement, and provide key insights and analytics about their core digital users. The report also said that the company had signed up for Outbrain's new product called Native In-Feed. The new product allows publishers to use the Outbrain platform to serve native (in-stream) advertising. Outbrain partners can sell their own campaigns and use Outbrain’s UI and tools to deliver these campaigns to their audiences. Outbrain's other two solutions, Amplify and Engage, claims to serve about 190 billion recommendations every month and reach 561 million consumers every month (as of September 2014, according to comScore data). Engage is a content management software for media organisations, while through Amplify, Outbrain promotes content on leading publications like CNN.com, Slate, ESPN, The Daily Telegraph, New York Post, and Time Inc among many others, besides the Indian publications. It currently claims to have tie ups with publishers and marketers in 55 countries. Outbrain's other deals in India In June, Outbrain renewed its its partnership with Network18, and brought on board a number of other Indian publications including Indian Express, ABP Live, Financial Express, MTV India (Viacom), ScoopWhoop, Sanjeev Kapoor, StoryPick, MissMalini, and fossBytes. In March, Outbrain had signed a multi-year strategic partnership with Times Internet to offer personalized content recommendations to readers on the latter’s…
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