eros generic

Stepping up it digital strategy, production and distribution company Eros International will produce three original shows which will be streamed on its video on demand platform Eros Now, reports Indiantelevision.com. In addition, Eros Now will premiere some of its recent Bollywood releases on the digital platform first and then on TV.

The report added that Eros has also tied up with Anil Kapoor Film Company to co-produce an Indian adaptation of a popular international sitcom. The show’s name will be revealed at a later date. The three shows Eros will be producing are: Khel, The Client and Ponniyin Selvan.

Khel is drama revolving around the world of cricket and the Indian Premier League. The Client, is a thriller with Bipasha Basu as the lead of the show. Ponniyin Selvan is a period drama based on a popular Tamil historical novel by Kalki Krishnamurthy produced by Eros’ south division.

The company claimed that Eros Now had about 14 million users at the end of the quarter ended March 31.

Premiere on digital before TV: Eros Now will be showcasing the latest Bollywood movie Tanu Weds Manu Returns on 19 July prior to its television release. Other Bollywood movies that are scheduled to stream on the platform are Badlapur, NH10, Shamitabh and Happy Ending

TV Network plans shelved: Earlier in June, Eros canned its television network plans following investor calls to focus on their digital platform Eros Now. The company had earmarked an investment of $50 million in 2012 to set up a movie and music channel and as part of the strategy was looking to buy Bollywood television network B4U.

Other video-on-demand platforms’ push for original content

– Internet media company The Viral Fever has launched a new streaming platform called TVFPlay which features the company’s web-series and shows. The company used the new platform to launch its new web-series called Pitchers which focuses on the startup world. Interestingly, at the end of the trailer, TVF says that it will air its episodes of the new show first on the new platform and will upload the same on YouTube a week later.

– In May, YouTube multi-channel network #fame (earlier Famebox Networks) launched a live video streaming app. This app will allow artists/talents to live stream their performances to viewers. The app is currently available for both Android and iOS.

– In June, Mobile value-added services company Digivive signed a content deal with CA Media Digital’s celebrity digital network, Fluence, to create celebrity-led mobile series on its application, NexGTv. The content deal will have Fluence create and produce original content for nexGTv.

– Zee Entertainment Enterprises Ltd’s (ZEEL) digital ecosystem Zee Digital Convergence (ZDC) and its content studio Essel Vision Productions Ltd are working on a new online-only instrumental musical show called Life is Music. The series will feature unplugged sessions of original compositions from well-known musicians and new talent. New sessions will be uploaded every Monday and Friday. Jazz musician Louis Banks, percussionist Taufiq Qureshi and sitar player Purbayan Chatterjee will be mentoring the young musicians on the show.

–  Internet media company ScoopWhoop ran the first season of  an original web-series called Baked.