Car portal CarDekho has launched CarBay, a portal which will provide information on cars in Malaysia and Thailand, reports Business Standard. The Thai site will also have a Thai language option. It will offer search by model, brand, price and let users choose between preowned and new cars.
It also offers car comparison between 4 cars, upcoming cars, financing options and roadside assistance information. As of now, the portal claims to have 1,236 car dealers listed across 159 cities and 33 brands. The company said that it has developed CRM tools for dealers as well.
CarDekho’s funding: In May this year, CarDekho raised an undisclosed amount of investment from HDFC Bank, a little over three months after raising Series B funding worth $50 million from Hillhouse Capital, Tybourne Capital, Sequoia and Ratan Tata. The partnership with HDFC Bank would also allow CarDekho’s users to buy a new or used car with possible financing from HDFC. Previously, the company had also raised $15 million from Sequoia Capital for a reported 20% stake in 2013.
CarDekho’s TyreDekho and Indic language sites:
In the same month, CarDekho launched a new platform called TyreDekho, which would provide users with tyre-related research tools, reviews and other content. This would include tyre listings for various cars and bikes sold in India, the information on tyre brands, products, features, pricing and dealers.
CarDekho also launched 3 websites in Hindi, Tamil and Telugu languages. Instead of using the Google translate algorithm to translate into multiple languages, the company claimed that it built a new platform to translate all the content on its English site, because the site did not support a multi-lingual and multi-regional capability. The company said that it chose these three languages since they’re the most widely spoken in the country.
BuyingIQ and Gaadi acquisition
In April, CarDekho bought price comparison website BuyingIQ. Girnarsoft, which operates CarDekho, PriceDekho and BikeDekho, said at the time that they bought BuyingIQ for the team and its technology. BuyingIQ was quoted to run independently post the buyout with its entire team being brought on GirnarSoft’s board.
Earlier in September 2014, CarDekho bought Ibibo’s automobile website Gaadi.com for a reported $11 million. Co-founder and CEO of CarDekho Amit Jain had at that time said that both the companies would continue to remain independent and operate as separate businesses. He said that the acquisition would enable them to focus on pre-owned car business which then accounted for only 10% of their revenues.