Delhi-based online customer feedback platform Akosha has rebranded to HelpChat which works as a virtual messaging assistant, reports ET. Akosha will shut its complaints redressal platform. For its rebranding exercise, it has tied up with Mumbai based Ogilvy & Mather and Open Design for the brand, logo and market services. Note that HelpChat does not currently have a website, only an app. The ET report states that the company found that since the nature of queries to the Akosha platform changed from complaints to other help services, they thought of converting to HelpChat. Akosha and HelpChat’s parent Coraza will apparently continue its B2B help desk software platform called OneDirect. Haptik-Akosha accusation: In March, Haptik, an app which previously let its users get customer service for queries and company transactions but moved on to becoming an instant messaging personal assistant, had accused Akosha of cloning its app. Haptik CEO Aakrit Vaish had pointed that both apps appeared to have an identical interface, and the text that Akosha allegedly initially used in its Android App page description appeared to be the same for Haptik. To this, Akosha’s founder and CEO Ankur Singla responded by saying that for Haptik to say that Akosha had copied its app is “a leap of imagination and faith.” We’d said at the time that their worlds were colliding. More on it here. HelpChat to provide local and on demand services: Now, HelpChat will provide mobile and DTH recharge services, gadget tech support, travel ticket booking, holiday package…
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