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Zomato CMO Rameet Arora quits the company

Chief marketing officer of Zomato Rameet Arora has quit the company, reports AdAge. In August last year, Arora replaced former Zomato CMO Alok Jain, who had quit in July last year, just 10 months after his appointment. It is unclear where Arora is headed next. Arora joined Zomato in August last year from McDonald’s where he worked as the senior marketing director of menu management in McDonald’s’ corporate communication team for over 4 years. Prior to McDonald’s, Arora worked as the marketing head at Viacom 18’s Colors TV channel for a little over 2 years, where he was also a member of Colors’ founding team and was responsible for new show launches, consumer pull and branding. He also worked as the VP and director of corporate initiatives at ad agency Leo Burnett for about 8.5 years where he had joined in 2000 as a senior account supervisor. Arora started his career at Arms Communications in 1996, after which he moved to Rediff for close to a year, followed by a short stint at McCann-Erickson. In an interview with afaqs earlier this year, Arora had said that, “...The ability to know what best to do in a market will determine the growth trajectory of Zomato. What's important for me is to ensure that the brand personality and promise remain constant.” Last month, Zomato appointed former CEO of Network18 Digital Durga Raghunath as its Senior Vice President of growth. In her new role, Raghunath would be responsible for customer acquisition and retention across…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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