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ZEEL forays into original digital content with instrumental musical series

Zee Entertainment Enterprises Ltd's (ZEEL) digital ecosystem Zee Digital Convergence (ZDC) and its content studio Essel Vision Productions Ltd are working on a new online-only instrumental musical show called Life is Music, reports TelevisionPost.com. This seven week series will be launched on June 15 and will be available on lifeismusic.in and ZEEL's live TV streaming and VoD service Ditto TV. This is ZEEL's first attempt at producing original digital content. The series will feature unplugged sessions of original compositions from well-known musicians and new talent. New sessions will be uploaded every Monday and Friday. Jazz musician Louis Banks, percussionist Taufiq Qureshi and sitar player Purbayan Chatterjee will be mentoring the young musicians on the show. Each of them will form a band of four musicians and mentor the young talent for a period of 3 weeks, after which there will a performance. The winners will get a chance to play with all three mentors in an unplugged concert. Musicians like Ranjit Barot, Eshaan Noorani and Sangeeta Shankar will also be part of the series. #fame reality series: ZEEL isn't the first to launch an online-only reality series: TO THE NEW backed YouTube MCN #fame has, over the past year or so, launched several online reality series, including WebChef (online hunt for the best amateur chef), Beauty & The Blogger (online fashion reality series), School of Style (online hunt for the best stylist), and WebSinger. Earlier this year, #fame had partnered with TV channel FoodFood for its show ‘Hi Tea’ with chef Ajay…

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