Zee Entertainment Enterprises Ltd’s (ZEEL) digital ecosystem Zee Digital Convergence (ZDC) and its content studio Essel Vision Productions Ltd are working on a new online-only instrumental musical show called Life is Music, reports TelevisionPost.com. This seven week series will be launched on June 15 and will be available on lifeismusic.in and ZEEL’s live TV streaming and VoD service Ditto TV. This is ZEEL’s first attempt at producing original digital content.
The series will feature unplugged sessions of original compositions from well-known musicians and new talent. New sessions will be uploaded every Monday and Friday. Jazz musician Louis Banks, percussionist Taufiq Qureshi and sitar player Purbayan Chatterjee will be mentoring the young musicians on the show. Each of them will form a band of four musicians and mentor the young talent for a period of 3 weeks, after which there will a performance. The winners will get a chance to play with all three mentors in an unplugged concert. Musicians like Ranjit Barot, Eshaan Noorani and Sangeeta Shankar will also be part of the series.
#fame reality series: ZEEL isn’t the first to launch an online-only reality series: TO THE NEW backed YouTube MCN #fame has, over the past year or so, launched several online reality series, including WebChef (online hunt for the best amateur chef), Beauty & The Blogger (online fashion reality series), School of Style (online hunt for the best stylist), and WebSinger.
Earlier this year, #fame had partnered with TV channel FoodFood for its show ‘Hi Tea’ with chef Ajay Chopra. The show features different special episodes/segments featuring different #fame talent as guests on the show.
Other players in the space
– Earlier this month, Ping Digital tied up with One Network Entertainment to launch an initiative called ‘The creators collective’ for content producers and creators to become publishers, specially in the comedy genre. It will hold workshops and sessions by brands, advertisers and creators and create new formats for its content.
– This month, The Viral Fever also launched a new streaming platform called TVF Play, which features all of its web series and shows. The company also used the new platform to launch its new web series called Pitchers, which focuses on the startup world.
– Mobile value-added services company Digivive has signed a content deal with CA Media Digital’s celebrity digital network Fluence, to create celebrity-led mobile series on its application, NexGTv. The content deal will have Fluence create and produce original content for nexGTv.
– Earlier in January, Rajshri Entertainment had launched a Marathi food channel called Ruchkar Mejwani across multiple digital platforms including YouTube, Digivive, DailyMotion and VuClip among others.
– Disney owned Maker Studios, possibly one of the largest, global YouTube MCNs, entered India by signing up Indian YouTube channels like All India Bakchod, East India Comedy and Kanan Gill among others, while another large YouTube MCN FullScreen had partnered Qyuki to expand into India.