music insights

After launching an initiative called YouTube for Artists earlier this year, YouTube has introduced a data tool called Music Insights which will give artists YouTube views insights on their videos, reports TechCrunch.

Data to extend to other channels

Music Insights will give artists the data on where the artist is most popular, his/her top tracks and the number of views from artists’ official music videos as well as fan uploads claimed using Content ID. YouTube says that this data will help artists market themselves over other channels by giving geographical information (local fan base), plan their next concert by popularity or share data insights to build ‘buzz’.

Worldwide data for music consumption

Music Insights will offer data for over 10,000 most popular artists on YouTube and Google, and it will add more artists ‘all the time’, the blog post stated. This tool will be available in 22 languages. The TechCrunch report stated that the Music Insights tool will help artists understand how their music is being consumed worldwide. It added at YouTube will provide this data through an API in the future for artists and their teams to access and manipulate it and combine it with other analytics. The features will be called Top Cities, Top Songs and Aggregated View Counts (including fan videos).

According to the report, Pandora (reportedly 80 million listeners) and Spotify (reportedly 60 million listeners) already offer similar services for artists; however YouTube claims to have over a billion listeners.

Previous YouTube developments:

– Earlier this week, YouTube got offline support through an archiving tool which would let users save a video for offline viewing for up to 48 hours. This was especially targeted at developing countries where low bandwidths existed.

– Late last month, YouTube added buy buttons to TrueView ads, where users could click to buy stuff after being redirected to that product page. YouTube added this feature after it noticed that users were searching for a product seen in the YouTube ad on Google after having watched a video on YouTube.

– In March, Google started letting users upload and view 360 degree videos to YouTube, supporting or planning to support the following cameras: Giroptic 360cam, IC Real Tech Allie, Kodak SP360 and Ricoh Theta. The company had also mentioned then that it would accept videos created by users using their own custom camera rigs and 3rd party stitching software like Kolor Autopano.

– In February, YouTube banned the use of graphical title cards which included the use of sponsor logos and product branding in videos, unless the sponsor paid Google to advertise on a particular channel, according to a revised FAQ document. YouTube had told Medianama then that their burning-in ads policy had not changed but their update was added to “more accurately reflect our existing policy.”