The Viral Fever Play

Internet media company The Viral Fever has launched a new streaming platform called TVFPlay which features the company’s web-series and shows. The company used the new platform to launch its new web-series called Pitchers which focuses on the startup world. Interestingly, at the end of the trailer, TVF says that it will air its episodes of the new show first on the new platform and will upload the same on YouTube a week later.

This marks a shift in strategy for the company which first started off as a YouTube multi-channel network and it seems that it is looking to reduce its dependency on YouTube and build a Netflix-like service with original content.

The website has three sections: TVF originals, Qtiyapa Shows and Shows We Love. TVF Originals will show their drama web-series, including Pitchers, and Permanent Roommates. Qtiyapa Shows will feature the Qtiyapa comedy shows from their YouTube channels and the Shows We Love section features a number of shows The Viral Fever loves which includes Malgudi Days, Byomkesh Bakshi, The Best of Key and Peele and Monty Python.

The platform requires you to sign up so that you can stream the episodes and the registration process is via email. It’s also worth remembering that in The Viral Fever launched a movie streaming service called TVF Inbox Office.

Amit Masurkar directed slacker comedy film Suleimani Keeda is currently the only movie available for streaming on the site. Users need to register on the site and pay Rs 99 to get access to the movie. They need to watch the movie within 72 hours, and it has to be watched online. Currently, TVF Inbox Office is offering users Freecharge coupon worth Rs 100 after they make the payment, which can be used on the Freecharge app for mobile, data card or DTH recharges.

Other original content and streaming services 

– In May, YouTube multi-channel network #fame (earlier Famebox Networks) has launched a live video streaming app in beta. This app will allow artists/talents to live stream their performances to viewers. The beta app is currently available for both Android and iOS.

– Earlier this week, Mobile value-added services company Digivive has signed a content deal with CA Media Digital’s celebrity digital network, Fluence, to create celebrity-led mobile series on its application, NexGTv. The content deal will have Fluence create and produce original content for nexGTv.

–  Internet media company ScoopWhoop is currently running an original web-series called Baked.