Star Sports has extended its broadcasting rights for Hockey India league matches and international hockey matches hosted by the sports body for another three years, reports Indiantelevision.com. The rights also include streaming on its mobile and Internet platform, Hotstar. Star India is betting big on its sports coverage in India and had said it will invest Rs 20,000 crore and had earmarked Rs 1,500 for hockey.
Initially, Hockey India and Star Sports had an agreement for three years from 2012 to 2015 to promote the game in India. This new deal ends in the year 2018 and accordingly Star will now broadcast all international matches involving India.
Star Sports is also the global broadcast partner for the International Hockey Federation for the next eight years, starting from January 2015.
IPL and cricket rights
Star India also secured the digital rights for the Indian Premier League (IPL), the T20 tournament organized by the Board for Control of Cricket in India (BCCI), for the years 2015, 2016 and 2017. Star got the deal for BCCI Cricket Rights in India, the rights for the ICC Cricket World Cup 2015 , also a deal that the ICC called “cricket’s biggest-ever global broadcast agreement” for eight years (2015 to 2023), and includes 18 ICC tournaments, including two ICC Cricket World Cups (2019 and 2023), two ICC Champions Trophy tournaments (2017 and 2021) and two ICC World Twenty20 tournaments (2016 and 2020).
During this year’s T20 World Cup, Star India’s app Hotstar saw 10 million downloads in 40 days and the first Indian Premier League match saw 7.2 million video views on the mobile app.
Other sports streaming deals
Multi Screen Media’s (MSM) digital entertainment platform LIV Sports had acquired mobile and Internet broadcast rights for the Australian Open 2015. LIV Sports also provided video-on-demand content for the tournament including highlights of the matches. This included the Men’s Singles, Men’s Doubles, Women’s Singles, Women’s Doubles and Mixed Doubles matches.
It had also secured the exclusive mobile and Internet broadcasting rights to the Champions Tennis League (CTL) in October 2014 and also inked an exclusive tie-up to secure the Internet and mobile broadcast rights for the Indian qualifiers of UEFA Euro 2016.
In May, Mobile video-on-demand service nexGTv bagged the exclusive mobile and digital rights to stream the French Open 2015.