Reliance Industries Limited’s (RIL) retail arm Reliance Retail has several e-commerce initiatives planned for the current fiscal year: “Before the end of year, the Fashion and Lifestyle formats of Reliance Retail will roll out its e-commerce initiative,” RIL chairman & MD Mukesh Ambani said during the company’s annual general meeting.
But that’s not all: Ambani also mentioned that they’ll be launching another e-commerce initiative to build “on the successful experience of our physical B2B business.” Reliance Market, RIL’s B2B wholesale cash-and-carry business claims to have over 15 lakh small businesses and kirana stores as registered members. He added that RIL will be rolling out a Reliance Digital Marketplace for small retailers and provide them the following:
– Enhanced supplier base and product range
– Better supply chain productivity
– Digital payment capability
– Connectivity to customers
– Credit capability
RelianceFreshDirect: Ambani also mentioned that Reliance Retails online grocery store Reliance FreshDirect.com, which was launched in November last year in pilot mode, “has seen significant success and would be further scaled up to serve new markets.” Currently, it delivers grocery to some neighbourhoods in Mumbai.
Reliance Retail is believed to have carried out a pilot project for RelianceFreshDirect at its Reliance Corporate Park office in Navi Mumbai, before its launch in November, where around 10,000 employees availed its facilities through the website. The platform currently sells vegetables, fruits, groceries, dairy products, confectionery products, packaged food and personal care products to the residents of Navi Mumbai, South Mumbai and parts of Thane.
Image Credit: RIL