Ratan Tata, chairman emeritus of Tata and Sons, has invested an undisclosed amount in women's fashion formal wear portal Kaaryah. The portal is looking to cater to women's non-casual segment and offers western wear in 18 sizes. The site emphasizes on finding and customizing fit that can work for women's body shapes and sizes. The portal was founded by Nidhi Agarwal who brings more than 15 years of experience in strategy, new technology marketing and finance. Before launching her own brand, Nidhi was the director, strategy at Honeywell India where she helped build their space & Missiles business. Prior to that she was a strategy consultant at Bain&Co. where she helped draft market entry strategies for consumer goods companies. Competition - In August 2014, Arvind Internet Limited (AIL), the online arm of the textile manufacturer and retailer Arvind Ltd., launched an online clothing brand called Creyate, to offer customizable clothing to consumers. The initiative does not allow first time consumers to purchase goods from the site directly, instead it displays a ‘get measured’ button, following which a “Style Steward” visits and measures the customer. - Fabric retailer, marketer and manufacturer Raymond Limited launched its official online store RaymondNext.com in March last year, which is an e-commerce platform for all Raymond brands and services. - There's also Limeroad.com, a social shopping platform targeted at women, which offers products from categories including apparel, accessories, home decor, and food. - Lets not forget Myntra, Jabong and Amazon India which have their own fashion and apparel sections. Other investments by Ratan Tata - In April, Chinese smartphone maker Xiaomi…
