quikr

Classifieds portal Quikr has opened up its API for other developers through a new platform called Quikr Dvlpr, to enable them to build apps on top of its platform. Quikr says that this platform will allow developers to:

The platform offers core functionality like accessing our buyer/seller flow, accessing our listings by category and/or city, replying to these listings, our messaging capability, posting ads in any category or city and accessing our deep search capabilities.

Currently, Quikr Dvlpr is in beta and access to API is available on invitation-only basis or in case more available slots open up. Developers interested in accessing Quikr’s API can write to them at dvlpr@quikr.com.

Quikr claims that it currently receives more than 30 million unique visitors per month across its mobile app, mobile browser and desktop browser, and that users post over 250,000 listings on Quikr every day.

Quikr Nxt: In January this year, Quikr had launched an instant messaging feature called Quikr Nxt, that enabled real time conversations between buyers and sellers. The chat feature is available on Quikr’s mobile site, desktop site as well as on its mobile app. Quikr Nxt informs when the user was last online and also allows sellers to hide their contact details and instead redirect buyers to contact via chat. This was a significant move for Quikr, since it allows sellers to avoid all unsolicited calls and chat with the buyer before closing the deal. This will also allows users who are wary of sharing their numbers on their ads, to post ads on Quikr. Quikr will be hoping that other developers can come up with similar ideas for apps that can work on top of the platform and be a real value-add for its customers.

Vertical approach

Over the past few months the online classifieds major has been taking a vertical approach to branch out some its top performing segments: real estate, jobs, automobile and services.

– Earlier this month, Quikr launched a dedicated job search section that allows users to search for full-time, part time, freelancing and other employment-related opportunities.

– In April, the company had said that it was planning to launch a real estate-focused website called quikrhomes.com. The site was expected to be within 4-6 weeks, and feature listings for plots and commercial spaces, alongside listings for houses and apartments for sale and available on rent. Quikr brought on board Favista co-founder Manish Sinha to head QuikrHomes. He will be in-charge of growing the company’s consumer real estate business in India and lead strategy and growth plans for other real estate categories.

– The company is also looking to launch a services marketplace called QuikrServices, and had roped in P. D. Sundar to head the business. Sundar will be responsible for verticalizing Quikr’s services marketplace, as well as marketing and revenue generation in this category.

– Quikr had also introduced direct purchases via its website. Quikr will take care of end-to-end sales, including collecting payments, home delivery and provide money back guarantee.

Quikr funding: In April, Quikr had raised $150 million from existing investors Tiger Global and AB Kinnevik and new investor Steadview Capital. The company planned to use the funds to further invest in its mobile business and strengthen its leadership in categories like goods, cars, real estate, jobs and services. This round of funding came a few months after Quikr raised a $60 million in September last year. Overall, the company has so far raised about $450 million.