wordpress blog stats
Connect with us

Hi, what are you looking for?

MTNL to enable advertisers to insert pop up ads in user’s browser

MTNL is seeking external advertisers to insert pop-up ads in browsing sessions of consumers connected to MTNL Wi-Fi connections through their laptops, mobile phones or tablets. MTNL will be charging Rs 150 per 1000 impressions from the advertisers/brands. Note that the rates vary between Rs 150 and Rs 200 depending on the media agency running the CPM campaign for MTNL. Apparently, the maximum number of pop-up ads per device per day is restricted to 5. Currently, this MTNL backed CPM campaign is available in Mumbai and Delhi only. MTNL has about 4.5 lakh Wi-Fi household users in Mumbai and about 5.5 lakh Wi-Fi household users in Delhi (including Gurgaon). One of the media agencies handling the CPM campaign on behalf of MTNL confirmed this to MediaNama. How it works - All that the advertiser needs to do is send in the creatives for the banners that they would like to use for the campaign. - Per day the maximum number of pop-ups per device is restricted at 5. - Since the pop-ups are displayed by the ISP (MTNL), it will only work on non-secured websites (http). In other words, this campaign won't work on https websites. However, there seems to be no process in place to seek consumer consent before pushing ads into their browsing session. We reached out to N. K. Yadav, MTNL Chairman & MD, and were initially informed that he was in a meeting and later told that he was unavailable. We will update once we hear back.…

Please subscribe/login to read the full story.
Written By

Free Reads

News

Amazon and Flipkart are opposing untested ex-ante regulations modeled according to the EU Digital Markets Act in India, saying the current system is already...

News

As per a report, Apple has been testing its own large language model (LLM) since last year but its technology remains behind the AI...

News

Telecom companies are against a regulatory sandbox, as they think information revealed by businesses during the sandboxing process might be confidential should be out...

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ