HolidayIQ has added a new feature to its Android app called ‘Holidays’, a marketplace that showcases various activity based travel packages. The company currently claims to host over a 1000 packages which customers can browse based on budget, vacation type, activity and duration among other factors. The new feature can be found in the HolidayIQ app listed as ‘Discover Holidays’. On selecting the feature, it displays a list of holiday categories like adventure holidays, relaxing beach trips, camping trips, waterfront holidays, heritage trails and wildlife holidays etc. Users can select one of the categories to see a listing of various packages in the category. These packaged listings include information about the location, the cost per person, number of days the package lasts and an option to call the agent and book the trip. The app also lets users check the detailed listing of each package. This includes information like the itinerary, places to visit, pictures of these places and which hotels the user will be put up in etc. As of now, the only way to book a package is by calling the agent or sending an enquiry by email, with no way to pay directly via the app. According to HolidayIQ the update was made to help customers browse holiday packages based on activities they would like to do rather than based on location. The company mentions this initiative is mobile only for now. Focus on mobile: Note that, just last month, HolidayIQ acquired the mobile development team (travel vertical)…
