For the quarter ended March 31 (Q4FY15), online travel site GoIbibo claims that 57% of its hotel bookings came via mobile, while desktop accounted for 43% hotel bookings. Mobile traffic by brand: Out of the mobile bookings, GoIbibo said that 70% were done through Android, 20% through iOS, 3% through Windows phones and 7% via mobile web for the same time frame. Impulse traveller: For the same quarter, GoIbibo also stated that 37% of its bookings on mobile were made at the last minute, while 80% of the hotels booked on the mobile app were long tail. It also claims that its hotel bookings done via mobile are growing by 13x year-on-year. Mobikwik tie up Last month, mobile wallet and recharge platform Mobikwik tied up with Goibibo, along with MakeMyTrip, Cleartrip and Yatra to allow users to make payments using the Mobikwik wallet. Users would be able pay for their flight, train and bus tickets, cab bookings and hotel rooms with money stored in their Mobikwik wallet. Sprylogics tie up In March last year, Online travel site GoIbibo tied up with Sprylogics to integrate its travel booking and information services into the mobile local search app Poynt and its SDK. Goibibo would provide local travel content that would allow Poynt and Poynt-Enabled SDK users to book hotels and flight tickets, search and locate hotels near them and find flights without leaving the app. Poynt had then claimed to have over 25 million downloads across five platforms with 1.3 million active users. Statistics from competitors:…
