Dubai based startup Fetchr has raised Series A funding worth $11 million led by New Enterprise Associates and participation from Delta Partners, Dhabi Holdings, Triple Point Capital, Ben Narasin, Roland Berger and 500 Startups, reports the Wall Street Journal. Fetchr will use the funds to launch its mobile app on Android and iOS and product development. Like Uber sends its drivers to the exact location from where its users would like to get picked up, the Fetchr app uses the GPS coordinates of a user’s smartphone, which are sent to the drivers for pickup or delivery of items, instead of giving traditional street addresses and eliminating the need for phone calls and directions. It also makes do without the traditional street addresses and zip codes, which are crucial for many retailers to ship, especially in emerging countries. Real time tracking Merchants or users who want to send a package can click a picture of the item they want to send and choose a pickup time, after which a driver is dispatched to the user’s phone’s location. Real time tracking is also enabled in this. For users receiving packages, a notification is generated through the app where they can choose a delivery time, sending a notification to the sender once it is delivered. Our take: The only hurdle we can see in this that the user will need to be physically present when the pickup is made. For delivery, users could get their packages delivered anywhere since the Fetchr driver will…
