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Eros International Media’s video streaming platform Eros Now has inked a content acquisition deal with Pakistan’s Hum TV, reports Indiantelevision.com. Under the deal, Eros Now will get Hum TV’s entire TV library including current TV shows. In addition, Indian subscribers get to view the content 48 hours prior to its telecast on any other platform.

Hum TV is a television network based out of Lahore and began its transmission in 2005 and some of its popular shows include Zindagi Gulzar Hai, Humsafar and Dastaan. Eros Now started offering television shows in April 2014 and at the time it had also featured episodes from two Pakistani television shows –Maat and Humsafar.

Earlier this month, Eros said that it is shelving its plans for its own television network for a year and its acquisition of India’s B4U network, following calls from investors to focus more on their digital offerings including Eros Now.

Eros’ content deals

– In August last year,  ErosNow has signed a partnership to acquire the worldwide rights of select Zee TV shows. Through the partnership, Eros Now got access to episodes from Zee TV’s soaps & reality shows to its subscribers. This includes shows like Pavitra Rishta, Fear Files, Ek Mutti Aasmaan, Sapne Suhane Ladakpan Ke, Jodha Akbar, Do Bandhe Ek Dori Se, Kumkum Bhagya, Qubool Hai, Aur Pyar Ho Gaya, and Armano ki Doli among others.

– In May 2014, Eros inked a content deal with from Colors television channel and got access to shows like Balika Vadhu, Uttaran, Sasural Simar Ka, Beintehaa, Rangrasiya, Sanskaar (Season 2), Madhubala, Comedy Nights with Kapil and Khatron Ke Khiladi.

– In September 2013, Eros Now acquired Bollywood movie titles from UTV and Viacom18 to their catalogue which included movie titles like Special 26, Chashme Baddoor, Oh My God, Jab We Met and others and UTV movie titles like Rowdy Rathore, Barfi, Rang De Basanti, Jodha Akbar, Kaminey and others.

– Eros also signed a deal with KT Corp in 2011, a South Korean mobile carrier to distribute  50 film of its film titles on several digital platforms. Olleh TV, which is owned by KT Corp, was responsible to distribute the films which include Chalo Dilli, No Problem and London Dreams on a  revenue-sharing basis.

– In 2010, Music label T-Series has acquired rights to music and audio-visual content from Eros Films, across all formats.