The biggest difference between the Indian and Chinese market is that in India the primary focus is on sellers and connections of sellers, Amazon's CFO & senior VP Tom Szkutak said during the company's Q1 2015 earnings conference call. He added that a major part of the India challenge was to ensure that Amazon can help sellers from across India succeed and grow their business online. In March this year, Amazon had launched its seller app in India, which allows them to update their inventories, confirm orders, check current prices, sales rank and customer reviews of items on Amazon, estimate the profitability of items before they are listed for sale and list new items to sell. Additionally, the app sends push notifications to sellers when buyers send them a message, allowing direct communication via the app. Szkutak also said that they're very excited about India, and that Amazon will be investing heavily in India as it views the country as a major opportunity. As of Q4 2014, Amazon had claimed to offer over 19 million products on its India site from over 16,000 sellers. He also mentioned and that in local currency terms Amazon has almost broken even in the international segment operating income for the quarter. On Prime: Answering an analyst question Szkutak said that Amazon had spent about $1.3 billion on content (original & licensed) for its Prime platform. Szkutak also mentioned that this money is still an investment for Amazon, and it's still impacting their operating results, however there are several positives as well.…
