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YouTube MCN #fame launches live video streaming app

YouTube multi-channel network #fame (earlier Famebox Networks) has launched a live video streaming app in beta. This app will allow artists/talents to live stream their performances to viewers. The beta app is currently available for both Android and iOS. The top right corner of the app screen features a 'live' button that can be used to live stream videos. Currently, the app features live videos from celebrities and other artists who have already signed up with #fame. The app also displays a list of upcoming 'beams' or live shows, along with a list of all #famestars and videos on the #fame network is also provided. The app also features live chat option allowing users to interact with the #famestars and fan-based communities. Last month, #fame launched a Hollywood centric channel called #fame Hollywood. This channel featured content around celebrities, news scoops and scandals from Hollywood. The company had mentioned that it would publish multiple topical stories everyday. Note that #fame had raised $10 million in its second round of funding from TO THE NEW Ventures, in January this year. At the time, the startup had said that it would use the funds to scale up its digital video business, invest in emerging talent, invest in new technology and expand to other countries in Southeast Asia, including Indonesia, Singapore, Thailand, Malaysia and Philippines besides India. Given that TO THE NEW already has regional presence in these markets, this would be a logical next step for the company. It had previously raised $3 million in funding…

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