XfameXLive

YouTube multi-channel network #fame (earlier Famebox Networks) has launched a live video streaming app in beta. This app will allow artists/talents to live stream their performances to viewers. The beta app is currently available for both Android and iOS.

The top right corner of the app screen features a ‘live’ button that can be used to live stream videos. Currently, the app features live videos from celebrities and other artists who have already signed up with #fame. The app also displays a list of upcoming ‘beams’ or live shows, along with a list of all #famestars and videos on the #fame network is also provided. The app also features live chat option allowing users to interact with the #famestars and fan-based communities.

XfameXappXfameXliveXapp

Last month, #fame launched a Hollywood centric channel called #fame Hollywood. This channel featured content around celebrities, news scoops and scandals from Hollywood. The company had mentioned that it would publish multiple topical stories everyday.

Note that #fame had raised $10 million in its second round of funding from TO THE NEW Ventures, in January this year. At the time, the startup had said that it would use the funds to scale up its digital video business, invest in emerging talent, invest in new technology and expand to other countries in Southeast Asia, including Indonesia, Singapore, Thailand, Malaysia and Philippines besides India. Given that TO THE NEW already has regional presence in these markets, this would be a logical next step for the company. It had previously raised $3 million in funding from TO THE NEW, back when it began operations in beta in early 2014.

#fame claimed that it produces over 150 videos a month, and is targeting over 1,000 original videos monthly from 500 content creators, in the next few months (as of April 2015).

#fame YouTube channels:

Over the past year, Fame has launched several web series across various categories like fashion, music, comedy and food segments. Some of them include:

– A show called ‘Hi Tea’ with chef Ajay Chopra, in partnership with the TV channel FoodFood just last month. The show includes different special episodes/segments featuring different #fame talent as guests on the show.

– A tech vertical called #fametech, which aims to be a digital video destination for personal tech content.

– A fashion web series called Style Code by VJ Andy & a web series on style tips called Diva on Duty featuring Anusha Dandekar.

– An online stylist hunt called School of Style hosted by Karan Johar.

– Food-oriented web series like Some Like It Hot & WebChef, which is an online talent hunt of amateur chefs.

– A fitness oriented YouTube channel about running hosted by Milind Soman, which was launched in August last year.

– A cricket oriented YouTube series called Out of the box with sports commentator Harsha Bhogle.

Besides this, it also has tie-ups with celebrities like TV star Maria Goretti, child comic star Saloni, celebrity chef Ajay Chopra, and singer Shibani Kashyap among others to develop web series & YouTube channels.

Our Take

A live video streaming app sounds good, but the content that’s being live streamed will ultimately decide if this is a success or not. It’s unlikely that someone would want to watch a gadget review video, or a food-based show or even a fashion/style tips show live, because they can always watch it later. Where a live concert or a online reality/talent show is something that would pique interest. And I won’t mention the state of mobile Internet connectivity in the country, because we all hope that will cease to be an issue in the near future.