Mobile marketing and advertising firm Vserv has launched a new commerce solution for telecom and DTH operators where users can now buy data, voice and segmented channel packs through advertisements and complete transactions for the services. Currently, Vserv has partnered with Airtel and Airtel DTH to place these ads and is looking to tie up with other operators within the coming months. Vserv CEO and co-founder Dippak Khurana told MediaNama that the commerce solution was rolled out about two weeks back and has been seeing an average revenue per user (ARPU) of Rs 180-220. "When a customer who is on a game or a particular app, we show him segmented offers which are highly relevant to him. He could see a full talk time offer, or an STD calling pack which reflects on his past historical purchases. The customer sees the offer and sees a buy button right next to that which can finish the transaction through two clicks" Khurana explained. How it works - Vserv places an ad with an option to buy a particular data, voice or DTH pack with a button. - Users can choose the pack of their choice and the amount will be deducted from either from their pre-paid balance or is added to their monthly bill in the case of post-paid customers - If a customer does not have sufficient balance on their pre-paid account, Vserv will redirect customers to a HDFC Bank payment gateway for finishing the transaction Vserv to focus more on monetization Khurana added…
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