cmn-Vodafone

Vodafone India added 2.8 million 3G Internet connections for the quarter ended March 31, 2014, taking its total 3G Internet connections user base to 19.4 million for the quarter, as compared to 16.6 million 3G connections in the previous quarter and 7 million 3G connections in the same quarter last year. This takes Vodafone India’s total mobile Internet connection base to 64 million, up 8.5% quarter-on-quarter (QoQ) from 59 million.

In comparison, Vodafone’s competitor Airtel had added 2.5 million 3G connections during the quarter for a total base of 19.44 million 3G connections, while Idea Cellular had added 1.55 million 3G connections for a total base of 14.5 million 3G connections.

Incidental mobile internet users? What’s also worth noting is that Vodafone’s total mobile Internet connection base seems to include incidental mobile Internet users (users who have consumed less than 1 MB/month), while its competitors Idea Cellular, Airtel and Reliance Communications have all started culling incidental mobile Internet users from the past few quarters. Maybe it’s time Vodafone India also started doing it.

Vodafone 3G numbers

Other data highlights

2.8 million 3G connections added during the quarter, down from 3 million additions in the previous quarter.

Total 3G Internet connections user base is at 19.4 million for the quarter, as compared to 16.6 million 3G connections in the previous quarter and 7 million 3G connections in the same quarter last year.

Total 2G data connection base is at 44.6 million for the quarter, up from 42.4 million connections in the previous quarter.

Total data usage increased by 86% year-on-year (YoY). The company hasn’t revealed further details.

Blended mobile ARPU (Average Revenue Per User) for the quarter is Rs 184, marginally down 2.6% from Rs 189 in the previous quarter.

Average data usage per user for the quarter is 331 MB, up 6.8% from 310 MB in the previous quarter.

Vodafone 3G vs 2G data ARPU

Project Spring: Vodafone India added 12,585 3G sites during the quarter to take its overall 3G sites to over 35,000, as part of its Project Spring initiative. However, its 3G coverage in targeted urban areas remained flat from the previous quarter at 90%. The company also claims that 73% of its data sessions were above 400 kbps for the quarter, as compared to 70% in the previous quarter and 67% in the quarter before. More on Project Spring initiative here.

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